Yankee Group on Tuesday released its predictions on the mobile industry for 2014.
In 2014, several segments such as namely mobile commerce, mobile app development and mobile broadband will reach a tipping point as consolidation works to pare down the market. The industry will see the entry of new players and exit of established one, said Declan Lonergan, Yankee Group VP of research and co-author of the report.
Yankee Group’s top 10 predictions for 2014
More than half of MNOs in developed markets will offer their own IP communications apps.
Mobile video watching will match PCs and begin to approach DVR/TV levels.
More vendors will exit than enter the saturated mPos market.
Marketing investment for mobile customer experience measurement will take center stage.
The MBaaS segment will become polarized and undergo a ‘survival-of-the-fittest’ scenario.
Kony will put itself up for sale.
By year end, 70 percent of Tier 1 MNOs will have NFV trials in place and 20 percent will have a production implementation.
Consolidation of centralized SON players will peak.
Low-volume M2M projects will deliver growth to M2M specialists.
An influx of wearable tech entrants will open the door for downward price pressures to divide the market by device and use case.
