Vodafone India has launched its Developer Platform to enable local and international partners and app developers to offer operator billing that will allow Vodafone users to pay for the App or any content using their mobile phone.
The Indian telecom service provider claims that this is the first initiative in the Indian mobile market, said Vodafone in a statement.
Vodafone is looking at creating developer platform which can build a seamless plug and play eco-system for app developers.
Through the new platform, the developer community can leverage this initiative of Vodafone to create locally relevant applications / content services and to monetize their ideas across Vodafone’s customer base.
The Vodafone Developer Platform facilitates a win-win proposition for both the growing community of app developers and content service providers and the several million mobile phone users, the target customers for such applications.
The Vodafone Developer Platform opens up Vodafone API like subscriber profile, billing, location, messaging etc. for the app developers and content providers to build their offerings. Developers will also be provided with a robust facility to test their apps and services.
This enables them to create quality apps and services, customized to local requirement and relevance. A minimal, standard set of terms and conditions govern the commercial and others aspects of the developers relationship with Vodafone India, while providing them potential access and exposure to millions of quality customers.
Vivek Mathur, chief operating officer, Vodafone India said: “The platform will help in streamlining the partner on-boarding and transparent commercial settlements. This will enable our customers use their Vodafone accounts to purchase any app or content offered by local as well international developers & content providers.”
