By Telecom Lead Team: Times Internet and GENWI, a
provider of cloud-based mobile publishing, has launched an application
exclusively for the tablet.
The Tweek application brings together content from over
20 Times Internet content sources and packages it into the new Tweek
publication with curated content that includes an exclusive Editors Note and
sections on lifestyle, fitness, technology, travel, shopping, and the real-time
streaming of chart-topping Bollywood Music.
Tweek readers can share content on their social networks,
favorite interesting articles, receive new issues without updating the
application, and enjoy the content in offline mode.
“Tweek offers its readers an unparalleled experience
in terms of interactivity, customization and usability. Its content will be
kept fresh and relevant by the large database of content available within the
TIL network. With its launch, we intend to pioneer the tablet magazine space in
India,” said Rishi Khiani, CEO, Times Internet.
GENWI’s CloudPublish solution enables Times to deliver
contextual commerce, rich-media advertorials that are geo-location aware, and
switch out advertisers or ad units on the fly.
“Times Internet was not only able to rapidly deploy
this application, but also save time and production costs by reusing design
layouts from week to week — all in standard web-based protocols such as HTML5,
CSS, and JavaScript. But, the most groundbreaking aspect of the Tweek
application is the way it surfaces existing content and takes full advantage of
the tablet experience to create higher levels of reader engagement and the flexibility
to explore new monetization channels,” said PJ Gurumohan, founder and CEO of
GENWI.
