OnMobile Global today announced that its Ringback Tone product has reached more than 65 million mobile customers worldwide delivering nearly 525 million music plays daily.
The telecom VAS company added 5 million consumers and 25 million daily music plays in the last 6 months.
“Many mobile consumers across the world will now be able to personalize the calling experience of their friends, family and contacts,” said Sanjay Bhambri, chief commercial officer of OnMobile.
Ringback Tones, which can be customized to include music, special messages or various sounds, are the audible indications that are heard prior to the call being answered by callers while they wait for their call to be answered, said OnMobile in a statement on Monday
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