At MWC 2014 (Mobile World Congress), Barcelona, SK Telecom today introduced a new platform called Context Platform and Life Log service that tracks your life on mobile.
Context Platform presumes what situation the user is in by utilizing smartphone’s diverse functions including camera, sensors, GPS and Wi-Fi.
For instance, when a user is walking with a smartphone (embedded with the platform) in his pocket, the phone detects the user’s repeated movement and speed via its sensors and GPS, and analyzes the collected information through an algorithm to come up with the conclusion that the user is in a walking situation.
In addition, based on customer’s device usage patterns involving calls, SMS, SNS, schedule, and applications, the platform can figure out his personal connections, amount of spending, and time spent on games.
SK Telecom is showcasing Life Log, a service developed on this platform. Life Log automatically keeps track of one’s daily lives (leisure, habit, health-related activities, etc.) and allows him to later look up past records and statistics.
“Along with Big Data, Context Platform is an important pillar of the newly emerging field of ICT intelligence,” said Park Jin-hyo, senior vice president and head of Network Technology R&D Center at SK Telecom.
SK Telecom will take all steps necessary to safeguard the personal information on the device. In addition, information generated from a smartphone can only be stored in and accessed via that particular device.
Mark Little, principal analyst, Ovum, said: “Life Log fits with the trend for smart personal assistants such as Google Now and e-health products such as Fitbit.”
The operator hopes to offer many other services based on Context Platform, and it intends these services to be optimized for each individual’s lifestyle.
For example, a user can have his T Map automatically activated right before he leaves for work; receive a list of recommended songs upon arrival at subway platform on his way home from work; and set up an alert that warns him if he is spending more money than usual.
