Telecom Lead America: MobileBits, a provider of social
and digital experience solutions, is set to buy Switzerland based Aixum Tec, a
provider of mobile marketing and loyalty solutions.
Aixum’s Samy4me solution connects national and local
merchants with targeted customers through their iPhone and Android
smartphones.
The company claims that Samy4me was the second most
downloaded consumer app in the Swiss iTunes store since 2011.
Samy4me is designed to provide mobile consumer community
with the ability to select and develop relationships with merchants and
retailers. Merchants can create direct communication channels, deliver product
information and offers, synchronize their loyalty systems, in-app purchases and
reconciling through POS systems.
“This combination together with Samy4me creates a
complete digital offering to meet the growing demands of our client
organizations and reduces the cost and complexity of distributing their product
information, social content, offers, and loyalty initiatives,” said Andrew
Marshall, CEO of Aixum.
“MobileBits and Aixum’s business models are closely
aligned with a strict focus on enabling exceptional digital experiences between
businesses and their audience,” said Majid Abai, CEO of MobileBits.
Samy4Me is a hyper local network solution developed to
help strengthen the digital relationships between merchants and their customers
through mobile smart phones and tablets computers. McDonald’s, Spar and
Chicoree are among the numerous companies that have been using the network
application.
