Poptent announced that it has opened
an office in Sao Paulo, Brazil to accommodate growing international demand for
its services. Poptent, which brings top brand advertisers and agencies together
with a global base of more than 33,000 videographers in over 120 countries,
also announced that it has awarded more than $2 million in cash payments for
completed video assignments, only seven months after having reached the $1
million threshold.
Brazil is one of the world’s fastest-growing online video markets, with comScore reporting that Internet users in Brazil viewed a total
of 26.2 billion online videos in 2010, and YouTube experiencing 33 percent
year-over-year growth in unique viewership. The country also has high rates of
social media participation, as Facebook experienced 258 percent year-over-year
growth in the past year alone and more than 70 percent of the country’s
Internet users visit blogs, all according to comScore. Overall, Boston
Consulting Group projects that the country’s 2010 base of 40 million Internet
users will grow 15percent annually through 2015.
“We are excited to establish a physical presence in Brazil and Latin
America as part of Poptent’s worldwide momentum. While more brands and agencies
globally are experiencing the benefits of crowdsourced video production, the $2
million milestone is especially gratifying, as it directly recognizes Poptent’s
talented videographers for the work they do every day in developing
high-quality video assets for visionary brands like Dell,” said Andy
Jedynak, CEO, Poptent.
“Brazil is home to a growing and dynamic combination of video consumers,
content creators, and innovative brands. We are now able to more directly
engage a growing localized base of brand advertisers and content creators, as
well as a Brazilian marketplace that has already proven itself to include one
of the world’s fastest-growing and most engaged populations of Internet
users,” said John deTar, co-managing director, Poptent, Brazil.
By Telecomlead.com Team
editor@telecomlead.com
