NAVTEQ, a global provider of maps, traffic and location
data enabling navigation, location-based services and mobile advertising around
the world has signed Appello as a publisher of the expanding NAVTEQ
LocationPoint hyperlocal mobile ad network.
The deal extends the reach of one of the fastest growing
location-aware mobile ad networks in the world, to millions of users of
Appello’s Wisepilot mobile navigation service.
Appello’s Wisepilot provides navigation services for more
than 260 handset models globally and is available through the top app stores.
Optimized for both driving and walking, the app is an all-inclusive real-time
navigation service with 3D maps and clear voice instructions expressly designed
for mobile phones.
NAVTEQ LocationPoint adds to that location-savvy
experience by serving consumer-friendly ads and offers to end users based on
their location. With a single click, consumers can view merchant locations on
map, get turn by turn directions or save coupons and deals in their
LocationPoint ad wallet for later use.
In addition to tapping the LocationPoint mobile ad
network, Wisepilot is powered by a range of rich NAVTEQ location content that
makes it especially easy for end users to drive with ease and confidence. The
app uses NAVTEQ global maps, real-time traffic information and other enhanced
content including Junction Views, Motorway Signs, Extended Lanes, Driver
Alerts, and Speed Limits.
The NAVTEQ LocationPoint mobile ad network comprises top
mobile publishers with location-aware ad inventory, enabling advertisers to
reach a large, location-targeted audience and monetise their high-value
content. By combining Wisepilot 4.0 with LocationPoint advertising, Appello is
differentiating its products and offering partners the opportunity to generate
revenue through contextually and location relevant ads.
“Business models for mobile navigation are changing
rapidly. It is our goal to provide the very best user experience for our
consumers. Contextual, location-aware advertising services like
LocationPoint are proven to be more effective for advertisers and more relevant
to consumers,” said Martin Svensson, CEO at Appello.
“Location is already changing the face of mobile
advertising by adding an innovative new dimension for both advertisers and
consumers alike,” said Bruno Bourguet, senior vice president, EMEA Sales,
NAVTEQ.
“We have been working with Appello for many years
and have always shared the common goal of offering effective and commercially
sound location-based services. Appello is an invaluable addition to our
growing list of publishers offering a compelling and relevant advertising
proposition to major brand advertisers,” Bourguet added.
By Telecomlead.com Team
editor@telecomlead.com
