Telecom Lead Asia: MultiPlay subscribers in China
that use fixed voice, broadband, television and mobile voice are expected to
grow from 112 million in 2011 to 253 million in 2016, according to research
from Strategy Analytics.
So far, Chinese bundled services market made up of Double
Play subscribers only. However, this will change during the forecast period as
Triple Play and Quad Play offerings take shape.
The study shows that multiplay also known as bundled
services will reach 64 percent penetration and penetration of Triple Play
bundles will reach 12 percent of households by 2016.
Additionally, the study predicts that Quad Play
penetration will reach 6 percent by 2016.
Chinese telecom and cable operators no longer face the
regulations that restricted their ability to offer Triple and Quad Play
services. Just as we have seen in the US and other countries, operators in
China will embrace the opportunity to create bundled packages that offer
additional value to their customers and create higher average revenue per user
(ARPU),” said Jason Blackwell, Director of the Service Provider Strategies
(SPS) program at Strategy Analytics.
The market study further notes that operators, such as
China Telecom, are helping to drive the adoption of bundles with services like
One Home”.
Operators around the world are recognizing the value
proposition provided by bundled customers. In the future, Chinese operators
want to increase average revenue per user (ARPU) and defend against potential
churn as they face additional competitive services. The ability to offer Triple
and Quad Play bundles to Chinese customers will help them achieve these goals,”
said Richard Fontes, SPS analyst.
