Matrix Solutions, a provider of media sales management
software, announced that Griffin Communications will be the first to implement
their revolutionary, web-based CRM and sales analytics software.
Griffin Communications is a dynamic and growing Oklahoma
owned and operated multi-media company, reaching over 90 percent of Oklahoma
households with television stations, statewide radio network, Internet sites
and mobile information distribution.
Since 1992, Matrix has been helping media companies improve the effectiveness of their sales
organizations.
“We make software for media sales. It isn’t one of
our markets, it’s our only market. Over the past year, we have made significant
product investments and are excited to deliver the first CRM and sales
analytics solution, specifically for media sales. We are especially proud that
Griffin Communications, a Matrix client since 1999 will be our first
installation.” said DJ Cavanaugh, CEO and partner, Matrix Solutions.
“We have a long history with Matrix; their solutions
have been providing accurate and reliable insight into our advertising sales
across our diverse organization for many years,” said Wade Deaver, vice
president of sales, Griffin Communications.
“Griffin evaluated additional CRM solutions, but
decided that along with Matrix’s expertise in the media industry, their proven
reporting analytics, together with the new, hosted CRM solution, it just made
sense to continue the proven relationship,” Deaver added.
“Matrix is committed to providing functionality that
blends our innovative and strong reporting and analytical capabilities with
Media CRM and is now easily accessible through our hosted solution. Over the
past few months, we’ve been introducing Matrix to our customers and prospects
and the overwhelming positive response continues to validate our product
management strategy and deep industry knowledge,” Cavanaugh added.
By Telecomlead.com Team
editor@telecomlead.com
