Recently, Huawei, a global information and communications
technology (ICT) solutions provider, and the Subscriber Profile User Group
(SPUG), a subscriber data management (SDM) industry group, jointly hosted the
second annual SDM & Policy Control Seminar 2011 in China.
The theme of this year’s seminar was Utilize SDM and
Policy Control to Generate Revenue,” and over 120 delegates from more than 30
leading global telecom operators attended and shared their perspectives,
strategies, and best practices.
SPUG presented its own insights on how best to provide
personalized services using the emerging industry trends of multi-sided
business models, social networking, machine-to-machine, cloud services, and
targeted marketing.
SPUG was able to share its thoughts on how best to move
from the consolidation phase to that of revenue generation by identifying the
various parts of the SDM ecosystem, engaging the various stakeholders, and
utilizing personalized service use cases in order to better achieve seamless
customer experiences,” said Ray Barghi, chairman of SPUG.
Huawei presented its service demos to the audience. These
various demos illustrated how Huawei’s SDM solution, SingleSDB, is able to open
subscriber data to third parties in order to better push the target service.
Huawei also showcased its GUP, VIP, walled-garden service, push, and other
value-added services.
Other new SDM demos included Wi-Fi offload, unified
identification, and LTE smooth evolution. Additionally, with regard to the
policy and charging rules function (PCRF),
With a large number of attendees from a wide range of
industry players, this seminar offered beneficial networking opportunities and
will no doubt enable the industry ecosystem to strengthen through the various
connections that were made in Xi’an this year,” said Stone Wang, president of
SingleSDB, Huawei.
Recently, Sequans Communications and Huawei announced
that they will begin
a large scale trial in Shenzhen. This trial will be conducted on China Mobile’s
TD-LTE network deployed by Huawei, using devices based on Sequans’ TD-LTE
chipset.
China Mobile has selected equipment vendors to deploy
TD-LTE trial networks in six major cities in China and Huawei has been selected
for the city of Shenzhen. Huawei is responsible for building and deploying
Shenzhen’s TD-LTE network.
By Telecomlead.com Team
editor@telecomlead.com
