Boeing introduced the 737 Explained, a virtual model of
the Boeing 737 generated from thousands of high-resolution photographs that
create an immersive 3-D-like model. Built on the Windows Azure platform, 737
Explained will provide prospective customers with an innovative, compelling way
to view and understand the aircraft without standing next to one.
“We were looking for a new way to communicate the
essence of the Boeing 737,” said Diana Klug, director of marketing for
Boeing Commercial Airplanes. “737 Explained is one of the best marketing
tools I’ve seen because it allows us to show prospective customers the new
features and improvements without bringing them to an airport.”
When Boeing launched the Next-Generation 737, the company
was building on an already successful platform. The 737 is the world’s
best-selling airplane and has benefited from continuous investment to
incorporate the latest technology and performance improvements. The Boeing
marketing team wanted an equally innovative way to demonstrate the airplane’s
latest features.
Boeing turned to Microsoft Corp
and [wire] stone, a Microsoft Gold Certified Partner. 737 Explained is
hosted on Windows Azure, which stores the project data more than 20,000
high-resolution photographs combined into a 32-gigapixel image of the plane on
Microsoft’s cloud-based servers. This allows prospective customers and Boeing
representatives to show the detail of the airplane virtually anytime, anywhere,
and on many different devices.
In addition, 737 Explained uses Microsoft Silverlight
Deep Zoom, which enables a rich user experience with 360-degree tours of the
airplane and the ability to view every component of the plane down to the
landing gear, engine components and individual rivets.
Overall, 737 Explained has created a technologically
impressive alternative to traditional marketing materials such as brochures or
slide presentations.
By Telecomlead.com Team
editor@telecomlead.com
