Virgin Media 2025 Results: Revenue Declines, ARPU Trends, Subscriber Shifts and Fibre-Led Strategy Shape 2026 Outlook

Virgin Media O2 reported mixed financial and operational performance for Q4 and full year 2025, with revenue pressure offset by EBITDA margin expansion, cost efficiencies, fibre expansion and continued investment in mobile and broadband infrastructure. The company’s strategy remains centered on fixed-mobile convergence (FMC), gigabit connectivity, IoT growth and disciplined Capex as it prepares for a softer 2026 outlook.

Virgin Media and O2

Revenue and Profitability: Margin Gains Despite Top-Line Pressure

Virgin Media O2 delivered 2025 revenue of £10,113.1 million, down 5.3 percent. Q4 revenue declined 5.9 percent to £2,556.9 million.

When excluding handset and nexfibre construction impacts, guided revenue increased 0.2 percent to £7,706.5 million, indicating underlying resilience in core telecom services.

Guided Adjusted EBITDA: £3,894.1 million, up 0.9 percent

Total Adjusted EBITDA: £3,879.5 million, down 0.4 percent

EBITDA margin improved to 38.4 percent, up from 36.5 percent

The margin expansion reflects structural cost efficiencies and Opex reductions, helping offset revenue declines.

Subscriber Trends: Broadband Losses Offset by IoT and Wholesale Growth

Fixed-Line and Broadband

Total fixed customer relationships: 5.79 million

Net reduction in 2025: 145,100 customers

Broadband connections: 5.69 million

Annual broadband net loss: 138,400

Q4 broadband net loss narrowed to 16,700, showing improving momentum

The broadband base contraction reflects competitive pressure and market saturation, though quarterly trends suggest stabilization.

Mobile and IoT Growth

Retail mobile connections: 22.43 million

Contract mobile net loss: 397,500

Total retail net additions: +496,800, driven by:

IoT growth of 1.4 million connections

Wholesale Expansion

Wholesale connections: 10.4 million

Annual growth: +382,400

IoT and wholesale growth are becoming key drivers of connection expansion, offsetting consumer contract softness.

ARPU Performance: Mobile Growth, Fixed Slightly Down

Consumer mobile contract ARPU increased, supported by the company’s dual-brand strategy.

Fixed-line ARPU

Q4 monthly ARPU per customer: £47.36

Q4 2024 comparison: £47.74

The slight decline reflects competitive pricing and retention activity, typical of mature broadband markets.

Capex, Free Cash Flow and Cost Efficiency

Virgin Media O2 maintained heavy infrastructure investment while improving cash flow.

Capex (Property & Equipment additions)

FY2025 investment: £2,089.2 million

Adjusted Free Cash Flow

Full year FCF: £393.1 million

Q4 FCF inflow: £750.4 million

Profitability improvements were supported by:

Structural Opex cost reductions

Continued efficiency initiatives across operations

Network Expansion and Technology Strategy

The company continued expanding fibre and 5G infrastructure to support long-term growth.

Network footprint milestones

Full fibre footprint: 8.3 million premises

Gigabit footprint: 18.8 million premises

5G outdoor population coverage: 87 percent

Strategic priorities include:

Fixed-Mobile Convergence (FMC) leadership

Expansion of gigabit broadband

Growth in IoT connectivity

Launch of O2 Daisy for business customers

Continued operating model simplification

2026 Outlook: Conservative Guidance and Continued Investment

Virgin Media O2 expects a challenging but investment-driven 2026.

Guidance

Total service revenue: Decline of 3 percent to 5 percent

Adjusted EBITDA: Decline of 3 percent to 5 percent

Capex (P&E additions): £2.0 billion to £2.2 billion

The outlook signals a transition year focused on network expansion, cost discipline and FMC growth, positioning the company for longer-term revenue recovery.

Strategic Takeaway

Virgin Media O2’s 2025 results highlight a telecom operator in transformation:

Revenue pressure from market competition

Strong EBITDA margin expansion from cost control

Broadband losses balanced by IoT and wholesale growth

Continued heavy investment in fibre and 5G

FMC strategy and enterprise services driving future growth

The company is entering 2026 with disciplined Capex, expanding gigabit infrastructure and a sharpened operating model, aimed at restoring growth in the medium term.

BABURAJAN KIZHAKEDATH

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