Telecom Lead Europe: Belgacom, a Belgian telecom operator
has selected Teradata for its data analytics and Teradata Data Warehouse
Appliance to expand analytics platform to improve insights into its customer
experience.
The new analytics and business intelligence environment
is used by the operator to improve customer experience. The new platform
enables Belgacom to build a 360-degree view of its customers’ experiences, a
critical advantage in the highly competitive Belgium market.
The improved insight into business transactions and
customer interactions provided by the platform will enable Belgacom to improve
its ability to segment its offers and deliver personalized campaigns.
For us, the Teradata Data Warehouse Appliance is
the best choice in terms of price, performance and durability. Moreover, the
migration between the old and the new system went very smoothly, which meant
quite some time gain,” said Marc Matthys, domain manager for business
intelligence at Belgacom.
With the customer-centric integrated analytic data
platform, Belgacom now makes policy decisions based on integrated data and also
tailors offers to the individual wishes of its consumers.
Teradata is providing the technology to help
communications service providers make better decisions and have deeper insight
into their customers,” said Hermann Wimmer, president of the Europe, Middle
East and Africa region for Teradata.
Belgacom has also made provisions to accommodate rapid
growth beyond its predictions through a signed agreement with Teradata to
access additional system capacity on demand.
Teradata-Oracle alliance launches new BI capabilities
Recently, Teradata announced next-generation BI
capabilities that empower IT and business professionals to effectively leverage
geospatial analytics, improve system performance, and enhance management of
complex BI environments.
editor@telecomlead.com
