ZTE displaces Ericsson-owned Microsoft’s Mediaroom with 22.7% share in 2013

ZTE has displaced Microsoft’s Mediaroom, which was acquired by Ericsson, from the top spot in the middleware segment with 22.7 percent market share in 2013.

Microsoft’s Mediaroom held the top position for the last five years, said Multimedia Research Group in its latest report called IPTV Global Market Leader Report 2013.

The report highlights that video-on-demand (VOD) is one of the most competitive of the six market segments, with 14 out of the 15 VOD companies each reporting over one million subscribers. ZTE is now the VOD leader with 20.6 percent global market share, while the former market leader Microsoft is now in the second position with 16.7 percent.

The IPTV STB segment is the most aggressive with 27 vendors competing in this space, and ZTE dominating with 22.9 percent market share.

ZTE’s IPTV operator customers include China Telecom, VNPT, Indonesia Telkom, Beltelecom, M-Tel in Bulgaria, Cincinnati Bell Telecom and France Telecoms in Mauritius.

By the end of 2013, ZTE had successfully launched 48 commercial IPTV projects with 17.3 million subscribers and capacity for 26.5 million.

Moreover, the world’s-largest H.264 IPTV network was built by ZTE for Jiangsu Telecom, a branch of China Telecom. ZTE claims that its EyeWill TV solution is the only platform that integrates broadband IPTV, web TV, and mobile TV.

Frank Fang, ZTE Vice President, said: “With the advent of the LTE era and fibre deployment, ZTE will continue to deliver IPTV, OTT, mobile video, and other innovative solutions and business models to help TV operators’ customers to enjoy video services anytime and anywhere.”

Besides providing OTT equipment and solutions, ZTE will also become an OTT service provider in collaboration with telecom operators. It can deliver all three models: the pure OTT model dominated by a content provider, the IPTV and OTT model via collaboration between ZTE and telecom operators, and the digital video broadcasting (DVB) and OTT model via collaboration between ZTE and TV broadcast operators.

editor@telecomlead.com

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