Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed key trends shaping the recovery of the global media and entertainment market.
The Omdia research — presented at At Content London — has emphasized the impact of Free Ad-Supported Streaming TV (FAST) platforms and consumer electronics giants like Samsung, LG Electronics, and Roku that have focused on creating fresh opportunities for content producers.
Reviving Programming Spend
Global programming spend is expected to grow by 5.3 percent in 2025, reaching $206 billion, with North America leading the resurgence at 6.7 percent.
Industry strategies center on balancing investment with profitability after a challenging 2024.
Expansion of FAST Platforms
Free Ad-Supported Streaming TV (FAST) platforms, including Samsung TV Plus, Roku, and Pluto TV, are reshaping content distribution.
FAST platforms are moving beyond repurposed library content to invest in original and exclusive productions, offering new opportunities for content creators.
Partnerships with Hardware Companies
Consumer electronics giants like Samsung and LG are launching exclusive FAST channels and driving innovation in content delivery.
Collaborations with hardware companies provide content producers access to vast user bases, enhancing distribution potential.
Multi-Channel Distribution Strategies
Co-productions between FAST platforms and established studios are gaining traction, reducing financial risks for creators while maximizing audience reach.
Amazon’s collaboration with Samsung TV Plus to air The Rings of Power exemplifies how cross-platform strategies boost content visibility.
Original Content as a Key Driver
Exclusive content remains central to attracting viewers, whether on subscription or free platforms.
Content creators are urged to prioritize unique offerings to thrive in an increasingly competitive landscape.
Unlocking New Revenue Streams
By aligning with hardware companies and FAST platforms, producers can tap into innovative revenue opportunities while adapting to shifting audience preferences.
Emphasizing partnerships and diversified distribution ensures resilience and growth in the evolving media ecosystem.
Collaborative strategies and investments in original content through FAST platforms and hardware partnerships are crucial for sustaining growth and capturing emerging opportunities in the global media and entertainment market.
