Sky, the British pay-TV giant owned by Comcast, is streamlining operations with plans to cut around 600 jobs as it concludes a three-year period of intensive investment in products and platforms. The move underscores Sky’s strategic shift toward a digital-first service model, prioritizing faster, simpler, and more reliable customer experiences, Reuters news report said.
Strategic Shift to Digital Platforms
A spokesperson for Sky confirmed that the company is transitioning to the next generation of entertainment services, focusing on unbeatable content and improved product performance. Sky has significantly grown its internet-based offerings, with over 90 percent of new TV subscriptions now coming from online platforms such as Sky Stream and the connected TV product Sky Glass, rather than traditional satellite services.
Workforce Impact and Numbers
Sky currently employs about 23,000 staff in the U.K., and the latest changes will affect approximately 900 job roles, with around 600 employees expected to leave — representing about 2.5 percent of its workforce. The restructuring reflects Sky’s goal to align its talent and resources with its new technology-driven approach.
Sky’s Digital-First Strategy
By investing in digital-first service delivery, Sky aims to provide seamless streaming experiences and expand its premium content library. This strategy positions the company to compete more effectively with global streaming rivals like Netflix, Disney+, and Amazon Prime Video, while continuing to enhance its own platforms.
Earlier in 2025, Sky announced closure of several customer service (call centre) sites — Stockport, Sheffield, Leeds, and scaling back others in Newcastle, Dunfermline. Roughly 2,000 jobs were affected in that wave. The aim is to shift from phone-based support to digital / app / chat support, using more automation & AI tools, and to offer 24/7 service options, Financial Times reported. Sky is investing in a “centre of excellence” in Scotland (Livingston) to improve customer service operations.
Sky is increasing investment in its own original content, especially through its Sky Studios facility. There is also a recent deal in place with Warner Bros Discovery to carry HBO Max content, as Sky’s exclusive rights to certain HBO programs are ending.
Outlook
Sky’s decision to reduce its workforce signals a broader industry trend toward digital transformation. As consumer demand shifts to internet-based viewing, Sky is poised to strengthen its competitive edge by focusing on innovation, faster content delivery, and enhanced customer satisfaction — key factors for long-term growth in the evolving pay-TV and streaming industry.
