Peacock, a Comcast-owned NBCUniversal’s streaming service, will increase price of its premium and premium plus plans by $2 per month – in a bid to cash in on its streaming rights to the Olympic Games in Paris this summer.
NBCUniversal has broadcast and streaming rights to the Summer and Winter Olympic Games in the United States through 2032, events that typically draw millions of viewers across the country and attract big advertising dollars.
The price of Peacock premium – an ad-supported offering – will be $7.99 per month. The price of its ad-free offering – premium plus – will be $13.99 a month.
Despite the price hike, the subscription plans are well below those of Netflix, Hulu and Warner Bros Discovery’s Max.
Peacock, which has broadcast and streaming rights to Worldwide Wrestling Entertainment (WWE) and the NFL, added 3 million subscribers in the first quarter, taking the total to 34 million subscribers, Reuters news report said.
