Peacock, a Comcast-owned streaming service, to increase price

Peacock, a Comcast-owned NBCUniversal’s streaming service, will increase price of its premium and premium plus plans by $2 per month – in a bid to cash in on its streaming rights to the Olympic Games in Paris this summer.
Comcast Center in PhiladelphiaNBCUniversal has broadcast and streaming rights to the Summer and Winter Olympic Games in the United States through 2032, events that typically draw millions of viewers across the country and attract big advertising dollars.

The price of Peacock premium – an ad-supported offering – will be $7.99 per month. The price of its ad-free offering – premium plus – will be $13.99 a month.

Despite the price hike, the subscription plans are well below those of Netflix, Hulu and Warner Bros Discovery’s Max.

Peacock, which has broadcast and streaming rights to Worldwide Wrestling Entertainment (WWE) and the NFL, added 3 million subscribers in the first quarter, taking the total to 34 million subscribers, Reuters news report said.

Latest

More like this
Related

YouTube strategies for growth and monetization in emerging markets

Samuel Nkwam, analyst at Omdia, in a report, has...

How Netflix leads in user retention in streaming services

User retention has become a critical factor in determining...

DirecTV to acquire EchoStar’s Dish TV amidst Pay-TV struggles

DirecTV has agreed to acquire EchoStar’s satellite TV business...

China’s streaming market booms due to 5G network investment

The Chinese streaming market stands out due to investment...