At NAB 2014, Cisco is planning to cloud-enable the video processing elements of Videoscape TV service delivery platform.
In addition, the company announced enhancements to the Videoscape AnyRes encoding solution to support full-frame rate 4K/Ultra High Definition (UltraHD) content for higher quality and the High Efficiency Video Coding (HEVC) standard for more optimized delivery.
Cisco is introducing Videoscape Virtualized Video Processing (V2P) to address several industry pain points plaguing media companies and service providers today as they look to deliver compelling video experiences across screens.
Virtualized Video Orchestrator allocates software and hardware resources from a common pool to satisfy each workflow request.
The processing workload for each workflow is performed by the hardware and software elements of the V2P. Each piece of hardware, whether it is a performance optimized appliance or virtualized into an industry standard server, is multi-function; its functions are determined by the software elements instantiated by the VVO.
Videoscape V2P can preserve the customer’s investment in the company’s video products while providing an evolution path forward that simplifies the operation of ever more complex workflows; eliminates costly silos of single purpose hardware; reduces the complexity of accommodating the rapid growth in multi-screen video; and, easily integrates a mix of physical appliances, virtual hardware and public clouds.
At NAB 2014, Cisco is also announcing the next generation of its Videoscape AnyRes multi-function software-based encoder and transcoder solution. The expanded capabilities include, support for 4K video and the new HEVC compression standard for both VOD and live applications. The enhanced AnyRes supports improved compression without loss of quality for current compression standards such as MPEG2 and AVC.
Meanwhile, Cisco will collaborate with Sony to showcase full-rate 4K 60P content delivery from New York City to the Las Vegas Convention Center. Cisco today said the demo encompasses Videoscape AnyRes and a Cisco set-top box with 4K support.
Joe Cozzolino, senior vice president, general manager, Service Provider Video Infrastructure for Cisco, said: “We are ushering in the next era in content experiences with partners like Sony, and demonstrating that today’s cable networks are fully capable and ready to deliver full-frame rate 4K content.”
