IRISH TV has selected Tata Communications’ Media Ecosystem platform to bring the network’s content directly to North American viewers.
40 million Irish residents in the U.S. will benefit from the agreement between IRISH TV and Tata Communications.
As part of the deal, IRISH TV will utilize Tata Communications’ managed over the-top (OTT), playout services and connectivity to deliver content in an app across formats such as iOS devices, Android, Roku, Amazon Fire TV, Google Chromecast, Apple TV and SMART TV’s. Viewers can access local content from every county in Ireland and Irish communities across the UK and the United States.
Tata Communications claims that its Media Ecosystem combines traditional video contribution services with IP-based connectivity to create a flexible global media platform. The ecosystem enables transport and management of content as a cloud-based managed service and supports media distribution requirements, OTT and mobility applications.
Rangu Salgame, CEO Growth Ventures and Service Provider Group, Tata Communications, said: “Our OTT platform and video distribution capabilities, supported by global fiber network, enable IRISH TV to bring its new audiences the best viewing experiences.”
