The broadcast and streaming video equipment market is likely to grow 12 percent in 2013 from $2 billion in 2012, Infonetics Research said.
Projected to grow by more than 1/3 by 2017, adaptive bitrate (ABR) origin and packaging servers are key components in the efficient delivery of over-the-top (OTT) content, especially as more pay-TV providers and content delivery networks move to ABR streaming.
More and more, transcoders are being used to prepare linear broadcast and file-based content for distribution directly to subscribers.
Telco IPTV subscribers have the highest 2012-2017 CAGR (17 percent) of any pay-TV subscriber segment.
With competition and content heating up, pay-TV providers are transitioning their traditional, broadcast-focused video processing environments to ones that can ingest, process, deliver, and decode video content from multiple sources.
Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research, said: “Content owners and studios are also adjusting their workflow and video output to support multiscreen and streaming services.”
Infonetics Research noted that the net result of these transitions is steady investment in the platforms necessary to optimize video streams for a growing list of end devices and formats.
