By Telecom Lead Team:
Mobile major Verizon and STRATACACHE have signed their
technology collaboration that will enable retailers to interact closely with
customers at the point of decision.
The joint solution features STRATACACHE’s digital-signage
software and technology, powered by Verizon’s 4G LTE network and
infrastructure.
As part of their agreement, both companies plan to market
the joint solution to their respective customer bases. The companies will also
collaborate on future product-development work.
“Influencing consumers at the point of decision is
critical for leading retailers and brands. With the continued fragmentation of
consumer advertising, messaging to the consumer at the point of decision is the
last and best opportunity to influence the consumer. Verizon’s 4G LTE reliable
network enables our media-rich vision of Digital@Retail,” said Chris
Riegel, CEO at STRATACACHE.
STRATACACHE’s digital-signage technology allows customers
to browse product catalogs, download digital coupons, view product tutorials,
give brand feedback, scan QR codes and use social media. Digital-signage
technology also allows retailers and brands to grow their omni-channel
strategy, enabling consumers to shop wherever and whenever they want.
The joint digital-signage solution includes a STRATACACHE
media player, ActiVia for Media digital signage software and
high-definition display, all running on Verizon’s 4G LTE network and hosted
either as a cloud service or within a customer’s data center.
With STRATACACHE’s ActiVia software, retailers can log
into a Web portal to easily create, schedule, manage, distribute and monitor
digital signage messages in-store from their PC or any Verizon mobile
device. Consumer-facing media can be updated instantaneously or altered
to reflect changing market conditions, adapting to store, region, time-of-day
or consumer demographics.
“Verizon’s relationship with STRATACACHE allows us
to help retailers provide an enhanced experience with consumers regardless of
where customers interact with the products,” said Ravi Bagal, vice
president of Verizon Retail.
