Telecom operator Vodafone India today announced freebies on prepaid recharge – strengthening its hold on the mobile market.
Vodafone India, which has nearly 160 million pre-paid customers, said its pre-paid customer who does any prepaid recharge will get an assured reward in the form of free additional voice minutes, internet or SMS.
The pre-paid recharge can be top ups, bonus cards, plan vouchers, etc. in any of the modes such as retail outlets, Vodafone Stores, Online or M-Pesa.
The new scheme will start from July 24, 2014.
Vodafone said these benefits would be over and above the normal benefits that the customer gets for that recharge. The benefits would be awarded to the customers within a span of 4 hours of recharge. The size of the reward will be linked to the value of the recharge resulting in bigger rewards for higher recharge values.
Vivek Mathur, chief commercial officer, Vodafone India, said: “Every Recharge Wins is a pan-India initiative targeted at our discerning pre-paid customers providing them added benefits for the same price and encouraging them to recharge big in order to win big.”
