The Echo Nest, a music intelligence platform powering smarter music apps across
the web and devices, has signed its deal with Nokia to pre-install a
personalized streaming radio service on Nokia handsets.
Nokia MixRadio, powered by The Echo Nest, streams fully-personalized radio that
understands a user’s musical taste.
The Nokia Lumia 800 phone, running the Windows Phone 7.5 operating system, will
be first to include the groundbreaking Nokia Music app. The free app includes
personalized MixRadio, an MP3 store, live concert recommendations, and more.
After a customer unboxes a Nokia Lumia smartphone, MixRadio analyzes the
customer’s digital music collection with a lightweight browser app to generate
custom streaming radio stations on the phone.
MixRadio builds an ever-evolving user taste profile to sculpt programming from
Nokia’s catalog of over 15 million songs. Based on the Taste Profile, MixRadio
offers personalized stations in a variety of genres and allows users to make
customized stations based on any artist or song. Under the hood, all of these
features are powered by The Echo Nest’s music intelligence platform.
“We’re obsessed with understanding the entire world of music so we can
enrich consumers’ lives with a more meaningful listening experience,” said
Jim Lucchese, CEO of The Echo Nest.
“Nokia’s MixRadio unites our music intelligence platform with a beautiful
device, delivering the most personalized global music service the world has
ever seen. We are thrilled to be helping Nokia give millions of music fans this
intelligent, personalized digital music experience,” Lucchese added.
In addition to MixRadio, the free, pre-installed Nokia Music app includes
approximately 100 stations programmed by music experts and influencers. Users
can stream any station on-demand, or download about 15 hours of programming
onto their phones for offline playback.
By Telecomlead.com team
editor@telecomlead.com
