Spirent Communications today said it will acquire DAX Technologies, a provider of Customer Experience Management (CEM) solution software, for $37 million.
Based in Matawan, New Jersey, DAX provides CEM solution software that enables mobile and wireline service providers to understand and quantify services as experienced by their customers.
The DAX InTouch software enables telecoms to aggregate and analyze data from a wide eco-system of existing sources, including probes, network equipment and end user devices, as well as from carriers’ business systems that handle processes such as trouble ticketing.
Processing billions of network and business records each day, InTouch gives service providers real-time insights into their customers’ experience, providing actionable end-to-end analytics to operations, support, marketing and engineering teams.
DAX InTouch customers are primarily top-tier wireless service providers in North America, together with other service providers in EMEA.
Eric Hutchinson, CEO of Spirent, said: “This acquisition will enable us to strengthen our Service Assurance portfolio, expanding Spirent’s addressable market in the live network.”
The acquisition is important for Spirent because converging multi-technology 3G and 4G/LTE networks and services, such as VoLTE, require the use of big data analytics to understand the customer experience.
The acquisition of DAX will enable Spirent to combine measurements and data from its solutions in the lab and in live networks, delivering high value solutions and expertise that help its customers deploy and manage complex new networks and services faster and more effectively.
For the year ended 31 December, 2012 DAX reported profit before tax of $6.8 million and gross assets of $6.8 million.
