Telecom Lead Asia: Mobile phone major Nokia India has unveiled a customized version of the Nokia Xpress Browser for Airtel users.
Nokia claims that its Xpress Browser enables up to 85 percent more efficient mobile browsing compared to conventional browsers.
In addition, the fast Nokia Xpress Browser optimizes web sites, enabling them to load faster on Nokia Series 40 devices, including Nokia Asha smartphones.
Airtel subscribers will have one-click access to Airtel’s content on-the-go. The customized browser will be rolled out over the coming week and Nokia-Airtel consumers will be automatically upgraded to the new version.
“We believe the superior browsing experience offered by Nokia Xpress Browser will accelerate mobile internet adoption and engagement,” said N Rajaram, chief marketing officer, Bharti Airtel.
In 2012, the number of Nokia Xpress Browser users on Airtel’s network quadrupled and average data consumption per user tripled during the same period.
“More and more people are experiencing the Internet for the first time and we believe this initiative will further accelerate that. This is a first of its kind partnership for Nokia in India and we are sure that the customized Nokia Xpress Browser for Airtel consumers will provide them with a richer and more immersive mobile browsing experience,” said Viral Oza, director Marketing, Nokia India.
