Telecom operators are expanding customer loyalty programs in 2026, investing in artificial intelligence (AI), personalized rewards, premium memberships and digital engagement to reduce customer churn, improve subscriber retention and increase revenue.
Omdia’s report on telecom loyalty programs has identified 44 active loyalty programs across 37 leading telecom operators, with more than half introduced since 2019 and approximately one-third launched since 2024.
The renewed investment reflects a shift in telecom strategy. Rather than relying exclusively on network coverage, mobile tariffs and promotional discounts, operators are using loyalty platforms to strengthen customer relationships, encourage higher spending and differentiate their services.
Omdia’s 2026 consumer survey, covering more than 21,000 respondents across 20 countries, found that 56 percent of consumers say loyalty programs significantly influence their choice of mobile service plan.
The impact varies across markets. Indonesia recorded the strongest influence at 83 percent, compared with 40 percent in the United States and 36 percent in Australia.
These findings indicate that customer rewards are becoming an important competitive factor in the global telecom market.
Telecom Loyalty Programs 2026: Key Figures
| Indicator | Finding |
| Active telecom loyalty programs | 44 |
| Telecom operators analyzed | 37 |
| Programs launched since 2019 | More than 50% |
| Programs launched since 2024 | Approximately 33% |
| Consumers influenced by loyalty benefits | 56% |
| Indonesia consumer influence | 83% |
| US consumer influence | 40% |
| Points- or spend-based schemes | 50% |
| Participation-based schemes | 43% |
10 Telecom Operator Loyalty Programs: Strategies and Achievements
The following examples illustrate how telecom companies are combining rewards, digital platforms, personalized offers and premium services. Reported commercial achievements are distinguished from program features where specific financial results have not been disclosed.
1. Globe Telecom – Globe Rewards and GlobeOne
Philippines-based Globe Telecom is demonstrating how AI personalization can improve customer engagement through its GlobeOne digital platform.
AI-powered direct marketing helped increase monthly customer reengagement from approximately 3–4 million to 10 million, representing an improvement of 2.5–3.3 times.
Globe combines personalized promotions, rewards and digital account management to encourage customers to interact more frequently with its services.
Achievement: Monthly customer reengagement reached 10 million, compared with 3–4 million previously.
2. HKT – The Club
Hong Kong telecom operator HKT operates The Club, a loyalty and digital commerce ecosystem offering rewards, shopping benefits, experiences and membership services.
The platform helps HKT extend customer relationships beyond traditional mobile and broadband subscriptions.
During FY2025, The Club contributed to a 30 percent increase in mobile product sales, while membership increased by 3 percent.
Achievement: Mobile product sales increased 30 percent, supported by The Club, with membership growth of 3 percent.
3. T-Mobile US – T-Mobile Tuesdays and Magenta Status
T-Mobile US operates T-Mobile Tuesdays, a long-running customer rewards program offering entertainment, dining, travel and retail benefits.
In 2024, the operator introduced Magenta Status, extending customer recognition through additional premium benefits and experiences.
The strategy differentiates T-Mobile through everyday rewards and customer privileges rather than competing only on monthly subscription prices.
Achievement: Expanded its established rewards ecosystem with Magenta Status in 2024. A program-specific churn reduction figure was not provided.
4. Verizon – Verizon Access
Verizon expanded its customer loyalty strategy in 2026 with new rewards and experiences.
Verizon’s loyalty initiatives focus on exclusive entertainment access, event tickets, customer experiences and benefits delivered through its digital platforms.
These offerings are designed to encourage subscribers to maintain their relationship with Verizon and increase engagement with its mobile application.
Achievement: Introduced new loyalty initiatives in 2026, expanding customer benefits beyond connectivity. Quantified retention gains have not been disclosed in the supplied research.
5. Comcast Xfinity – Xfinity Rewards
Comcast has expanded its loyalty offerings for Xfinity broadband, mobile and entertainment customers.
Xfinity Rewards provides eligible subscribers with access to offers, entertainment experiences and promotional benefits.
The operator’s broader loyalty investments in 2026 reflect the increasing importance of customer engagement as broadband and mobile competition intensifies.
Achievement: Expanded its loyalty proposition in 2026 to support customer engagement across multiple services. No specific revenue or churn improvement was cited.
6. AIS Thailand – Serenade Platinum
Thailand’s Advanced Info Service (AIS) operates Serenade, a premium customer loyalty platform featuring different membership levels.
Serenade Platinum provides high-value customers with benefits such as personal assistance, exclusive lounges and priority services.
The program is closely associated with premium mobile subscriptions and customer spending.
Achievement: Established a differentiated VIP loyalty proposition with premium assistance and lounge access. Publicly quantified program-level revenue gains were not included in Omdia’s findings.
7. STC Saudi Arabia – Tamayouz
Saudi telecom operator stc offers Tamayouz, a premium loyalty proposition targeting valuable customer segments.
Top-tier benefits include priority customer service and international roaming privileges.
The operator uses differentiated benefits to strengthen relationships with premium subscribers, who can contribute disproportionately to mobile service revenue.
Achievement: Developed high-value customer tiers with priority care and roaming benefits, supporting its premium retention strategy.
8. Ooredoo – Nojoom
Ooredoo operates Nojoom, a telecom loyalty platform combining points, partner rewards and exclusive membership benefits.
Its VVIP Al Nokhba tier offers enhanced points earning opportunities and premium experiences.
Ooredoo is also incorporating AI-curated Surprise offers to make customer rewards more relevant to individual preferences.
Achievement: Introduced differentiated VVIP benefits and AI-curated rewards, demonstrating the transition toward personalized loyalty engagement.
9. Globe Telecom – Platinum Rewards
Globe’s Platinum proposition targets high-value subscribers through exclusive rewards, priority experiences and premium customer benefits.
One important feature is non-expiring rewards, allowing eligible customers to retain benefits without the pressure of short redemption deadlines.
The approach differs from mass-market promotional schemes by emphasizing convenience and long-term value.
Achievement: Offers non-expiring rewards for eligible premium customers, reinforcing its high-value subscriber proposition.
10. Vodafone UK – VeryMe Rewards
Vodafone uses its VeryMe Rewards program to deliver personalized offers and benefits through the My Vodafone app.
The program includes promotions covering food, entertainment, shopping and experiences, encouraging subscribers to engage with Vodafone outside routine billing and service activities.
VeryMe illustrates how operators can use their mobile applications as ongoing customer engagement channels.
Achievement: Established an app-based personalized rewards proposition. A verified 2026 program-specific churn or revenue improvement figure is not available in the supplied findings.
AI Personalization Is Transforming Telecom Customer Loyalty
Artificial intelligence is helping telecom operators move from generic promotional campaigns toward personalized rewards based on customer behavior, spending, usage patterns and engagement history.
Globe’s increase in monthly reengagement to 10 million illustrates the potential of data-driven customer communications.
Operators can use AI to identify subscribers at risk of leaving, recommend relevant rewards, personalize upgrade offers and encourage customers to adopt additional services.
The commercial opportunity extends beyond reducing churn. Loyalty platforms can support higher average revenue per user (ARPU), broadband and mobile bundling, digital commerce and premium subscription upgrades.
According to Omdia’s telecom customer loyalty research, points- and spend-based schemes account for 50 percent of tracked programs, while participation-based schemes represent 43 percent.
VIP Loyalty Programs Target High-Value Telecom Subscribers
Premium loyalty programs are becoming increasingly important as operators attempt to protect revenue from high-value subscribers.
AIS Serenade Platinum, STC Tamayouz, Ooredoo Nojoom Al Nokhba and Globe Platinum demonstrate how operators are differentiating benefits through priority support, exclusive experiences, roaming privileges and premium rewards.
Such strategies may be particularly relevant to operators seeking to improve customer lifetime value without depending on aggressive tariff discounts.
For example, Comcast’s new Xfinity membership program uses Silver, Gold, Platinum and Diamond tiers linked to customer tenure or the number of qualifying services. Higher tiers provide additional entertainment and mobile benefits.
Verizon’s 2026 program combines Verizon Dollars and Verizon Shine, including a 3 percent monthly cash-back proposition for eligible subscribers and access to exclusive experiences.
Vodafone’s VeryMe Rewards program demonstrates the scale of everyday incentives. Vodafone reports distributing more than 25,000 supermarket vouchers during the period described on its rewards page, alongside entertainment and retail offers.
What Telecom Operators Should Measure
To establish whether loyalty investments deliver financial returns, telecom operators need to track more than membership registrations and reward redemptions.
The most important performance indicators include customer churn, retention rates, ARPU, incremental product sales, app engagement, reward redemption costs and customer lifetime value.
HKT’s 30 percent increase in mobile product sales and Globe’s rise in monthly reengagement provide measurable examples of commercial activity associated with loyalty initiatives. However, operators must also distinguish between correlation and the incremental financial contribution directly attributable to loyalty programs.
The 2026 telecom loyalty program tracker highlights the increasing diversity of customer segmentation, reward mechanisms and redemption models.
For telecom operators, the next stage of loyalty competition will depend on converting personalized rewards, digital engagement and VIP benefits into measurable improvements in subscriber retention, revenue growth and profitability.
BABURAJAN KIZHAKEDATH
