KPN outlines new growth strategy with €5 bn investment through 2030

KPN plans to invest more than €5 billion in the Netherlands by 2030, focusing on fiber networks, 5G, artificial intelligence, and cybersecurity. The telecom operator aims to accelerate digital transformation, strengthen market leadership, and deliver sustainable shareholder returns.

KPN 5G store

Under its updated strategy, KPN targets connecting 85 percent of Dutch households to fiber by 2030, up from 70 percent today. KPN says hybrid solutions will be serving the remainder. The company is shifting from network expansion to household activation, seeking to enhance customer value and profitability.

KPN said its Capex is expected to remain around €1.25 billion annually until 2026, declining to below € 1.0 billion in 2027, as fiber roll out Capex will come down materially in that year.

KPN has also delayed its cost-saving target to 2030, aiming for 100 million euros in annual operating expense reductions through automation and AI-driven efficiencies as part of digital transformation. The company is also working with the Dutch government and private partners on secure, independent cloud infrastructure.

Across business segments, KPN expects moderate but steady growth: about 1.5 percent annually in consumer services, 3 percent in business solutions driven by security and IoT, and 4 percent in wholesale. It remains the leading provider of mission-critical connectivity for sectors such as defense and public services.

CEO Joost Farwerck said KPN’s Connect, Activate, and Grow strategy has delivered market leadership in both fixed and mobile networks while maintaining strong financial performance. The company is also climate-neutral in operations, uses 100 percent renewable energy, and continues to score highly in ESG rankings.

KPN has recently reported fixed-mobile ARPA of €90, fixed broadband ARPU of €55, and mobile ARPU of €17 in Q3-2025.

“Across Consumer, Business, and Wholesale, we prioritize value over volume, deepen customer loyalty, and focus on high-value IT and core connectivity solutions,” Joost Farwerck said.

KPN’s ROCE has improved significantly in recent years, reaching 14.6 percent in H1 2025 and is expected to grow further to 15 percent by 2027.

KPN plans to raise dividends starting in 2026, paying 0.20 euro per share that year and 0.25 euro in 2027, distributing 80 percent of free cash flow to shareholders. By 2027, the operator expects free cash flow to grow strongly, supported by lower capital intensity and operational efficiencies.

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