Telstra – in association with telecom equipment vendor Ericsson – has conducted LTE broadcast on live network.
This is a world’s first LTE broadcast on a live network, Ericsson said on Monday.
As part of the demonstration, Telstra, a leading telecom service provider in Australia, showcased live video and large file delivery over their live LTE network.
LTE broadcast is an emerging revenue opportunity for telecom operators. Mobile operators can use LTE broadcast technology to monetize their media and network assets for new services.
Ericsson’s LTE Broadcast solution, according to the company, enables new revenue models for premium content and efficiently utilizes available LTE spectrum and network resources.
Ericsson’s LTE Broadcast Solution was successfully activated and tested on Telstra’s live network with the transmission of concurrent video feeds and large files to enabled devices.
During the demonstration, the devices received different video feeds, including a sports match replay, sporting network news, horse racing coverage and news. Additionally, the devices received a large file using the single LTE Broadcast channel.
Mike Wright, Telstra Executive Director, Networks said that the trial is an important step in testing this technology to see how it provides network efficiencies while providing consumers the content they want in a high-quality experience.
Ericsson’s LTE Broadcast solution will transform the video experience, offering the broadcast video over LTE networks and enabling service providers to optimize the use of the existing spectrum and networks, both dynamically and efficiently.
Qualcomm Labs’ LTE Broadcast SDK and Middleware enabled these features on the trial devices running on Qualcomm Snapdragon processor and integrated modem platforms.
