Telecom network equipment vendor Huawei and China Telecom today announced LTE broadcasting or eMBMS at the 2014 Summer Youth Olympic Games (YOG) from August 16-28.
LTE broadcasting will enable a high-quality video viewing experience for mobile LTE users during the YOG, demonstrating a significant step forward for Huawei and China Telecom in building quality LTE networks.
LTE broadcasting helps carriers cut costs while transmitting audio or video content to multiple users at the same time on an LTE network. eMBMS supports bigger bandwidth and decreases delay, allowing for more channels and video content, a smoother HD picture, and better overall user experience.
During the YOG, Huawei and China Telecom will demonstrate the eMBMS service live at the YOG Control Center and the temporary business hall in the Youth Olympic Village (YOG), as well as tertiary educational institutions, such as Hohai University campus and Nanjing University of Posts and Telecommunications campus, in Nanjing.
China Telecom has made 18,000 Huawei C8817 eMBMS-enabled device units available to YOG service volunteers free of charge.
In addition to China Telecom, Huawei has worked with carriers such as Telcom Italy, and EE in UK, to promote eMBMS commercialization.
editor@telecomlead.com
