M7 Managed Services says service providers are looking to embrace LTE and monetise the 4G network. SPs are keen to avoid the common mistakes made with 3G, and with each investing an estimated £5 billion in the UK’s latest network, they are understandably keen to see a return on their investment.
Existing 3G network monitoring is creaking under the strain of huge amounts of data and ageing technology – if 4G is to be successful, CSPs need to take a far more rigorous approach.
4 Tips for 4G growth
New Opex-based business models will be required that enable a plug and play network, making use of cloud-based solutions where appropriate, if the 4G CSPs are to deploy the systems that will allow them to gain a sustainable competitive advantage.
Extract data from 4G network traffic to improve insight into network health and to ensure the quality and security of services.
Consider the longer term value of this data to provide new advertising and marketing opportunities.
Exploit data usage to move beyond flat rate data plans into more complex tariffs.
According to Informa, despite an ever growing demand for connected devices and services, the industry is not paying the content service providers any more money. Differentiation has become more and more difficult with price becoming the key factor.
The 4G network offers a chance for differentiation and in this market first mover advantage is essential.
The benefits of the 4G network will be experienced by both consumers and businesses for the next decade and will, without doubt, contribute to a significant increase in the number of mobile devices.
Neil Cornish, managing director at M7 Managed Services, said: “The CSP that can gain swift insight into both network performance and customer behavior can achieve rapid market differentiation that will create higher customer satisfaction and drive essential revenue generation.”
Software developers and the industry are seeking the killer application or service for 4G.
