Globe Telecom announced the appointment of Carl Raymond R. Cruz as President and CEO effective from April 2025. He will replace Ernest Cu from the CEO job. Ernest Cu became the CEO of Globe Telecom in 2009.
Carl Raymond will be the deputy CEO of Globe Telecom between January and April, 2025.
Carl Raymond Cruz, as Deputy CEO, will be reporting directly to Globe Telecom President and CEO Ernest Cu till the end of April 2025. Carl Raymond will be managing the day-to-day activities of the company.
“look forward to working alongside Ernest and Globe’s talented team to drive growth, elevate customer experience, and shape the future of the telco industry,” Carl Raymond said.
Carl Raymond was recently the CEO and Managing Director of Airtel Nigeria, the largest operating company of Airtel Africa, where he is credited for growing the company’s subscriber base and mobile data business despite the macroeconomic challenges.
Prior to working in telecommunications, Cruz held regional and country leadership positions at Unilever, most recent of which are as Managing Director Unilever West Africa and concurrent CEO and Managing Director of Unilever Nigeria (February 2020 to April 2023), Chairman and Managing Director Unilever Sri Lanka (February 2016 to January 2020), and Vice President Customer Development (Sales) at Unilever Philippines (June 2012 to January 2016).
Carl Raymond has a successful history of transforming businesses, building strong teams, and delivering exceptional results.
Carl Raymond graduated with a Bachelor of Science in Marketing Management from De La Salle University.
Globe Telecom said Ernest Cu will continue to hold Chairmanship for 917Ventures, Globe Fintech Innovations Inc. (Mynt) the holding company of GCash, Kickstart Ventures and STT GDC Philippines.
“I will remain focused on guiding our corporate strategy, ensuring we advance the broader growth agenda while Carl will assume the responsibilities of overseeing the day-to-day operations and take on an essential role to accelerate our momentum, enhance the execution of key strategic priorities, and further strengthen our leadership team,” Ernest Cu said.
