Vodafone Germany has selected Metrological to bring integrated apps and premium OTT content to the GigaTV platform.
GigaTV users will have access to premium OTT services as well as niche content and localized apps, integrated directly into the GigaTV UI, through the Metrological Application Platform.
Metrological enables mobile operators to offer OTT content without leaving the TV experience. Metrological’s back-office gives Vodafone Germany the ability to anticipate the changing content preferences of their TV viewers instantly and efficiently.
“Vodafone Germany’s GigaTV offering gives TV-subscribers easy access to premium OTT services and niche, personalized content,” said Thijs Bijleveld, senior vice president of Sales and Marketing of Metrological.
The Metrological Application Platform includes a back-office product suite for onboarding, monetizing and optimizing the life cycle of web and native apps across set-top boxes. The Application Platform supports features such as unified search, contextuality and second screen support.
Vodafone Germany is able to source content from the Metrological App Library that offers 300+ TV apps. The open SDK enables quick app development for content service providers.
Vodafone Germany
Vodafone Germany earlier said its service revenue grew 2 percent in the first half of fiscal 2018-19 driven by strong customer base growth in both mobile and fixed line. Mobile service revenue grew 1.3 percent driven by a higher contract customer base.
Vodafone Germany has added 466,000 contract customers in the first half of the year against 301,000 in H1 2017-18 supported by strong sales performances in both branded and indirect channels, and the success of GigaCube proposition.
Vodafone Germany said its 4G coverage reached 93 percent with the ability to offer an internet speed of 500Mbps in over 45 cities. Narrow-band IoT, which enables deep indoor coverage at low cost for connected devices, is available across 90 percent of its 4G footprint.
Vodafone Germany’s fixed service revenue grew 3.2 percent driven by customer growth. It added 115,000 broadband customers in H1, reflecting the growing demand for higher speed offers.
Vodafone Germany added 513,000 consumer converged customers (including prepaid mobile customers with fixed products for the first time), bringing its consumer converged customer base to 1.2 million.
Vodafone Germany, as part of its Gigabit investment, has completed the analogue switch off for 42 percent of TV customers, enabling the roll out of DOCSIS 3.1. Vodafone Germany is targeting to cover 8 million households or 70 percent with this Gigabit capable technology by the end of 2018.
