Vodafone Essar unveiled the Vodafone LED Bus. Vodafone is
one of the first companies to bring the LED bus to India.
This initiative aims at taking the 3G experience to all
customers at various touch points. This Bus has 10 mm anti-glare LEDs used for
the outdoor screen with 5500 cdl/m2 making it fit for illuminated message
viewing during the day and at night.
The interiors of the bus have been redesigned to create a
3G Experience Zone that will enable visitors to enjoy and try out 3G services
in a fun and interactive manner. People can catch animated Zoozoo images and
advertisements on these LED screens on the outside windows of the bus.
Vodafone‘s 3G on
wheels’ has done the rounds of the hot spots / high traffic areas in
Mumbai bringing them closer to the exciting world of 3G. Customers could try
out a host of services like high speed internet, video calling and better
gaming experience, Vodafone TV and get answers to their basic queries on
3G.
At Vodafone, we believe in constantly engaging with our
customers in a meaningful and relevant manner that enriches their experience.
With this unique initiative customers get a step closer to the -Faster,
Smarter, Better’ world of Vodafone 3G services,” said Anuradha Aggarwal, vice
president – Marketing, Brand Communication and Consumer Insights, Vodafone.
This digital medium of LEDs has been used for the first
time for on-ground activation and engrossed thousands of customers encouraging
them to try out Vodafone 3G services.
By Telecomlead.com Team
editor@telecomlead.com
