Worldwide revenue for multiformat transcoders will
surpass $460 million in 2015, according to In-Stat.
In 2010, the file multiformat transcoding market grew by
72 percent due to the growth in multiscreen services from content providers.
Video content is delivered to multiple devices over
unmanaged networks with fluctuating bandwidth. As a result, video delivery must
adapt to the bandwidth available on the network, the resolution and screen size
of the receiving device, and the decoding capability of the receiver.
As video content becomes available via the Internet and
mobile networks, the need for video transcoding products that can ingest
content in one format and output content in the video formats used for
distribution will grow.
The industry is at the start of multiscreen delivery and
TV Everywhere. Content providers expect in a few years that as much as 75
percent of their content will be available via the new distribution platforms,”
said Michelle Abraham, research director, In-Stat.
Multiscreen delivery, either directly on the part of
content providers, or via pay-TV service providers, is driving a lot of the
market for multiformat transcoders. In-Stat expects this to remain the case for
the next several years. We define multiscreen as delivering content files or
streams to displays of various sizes and resolutions, not just to the TV and
the PC.
Recent In-Stat research
found that the multiscreen services from content providers are primarily being
launched in the Americas and EMEA. The expectations for TV Everywhere have
brought new vendors to the market in 2011, Arris, Imagine Communications, and
Thomson Video Networks.
By Telecomlead.com Team
editor@telecomlead.com
