TRAI exempts M2M and P2M messages from 200 SMS limit

By
Telecom Lead Team:

TRAI has exempted the machine to machine (M2M) and person to machine (P2M)
messages from the limit of 200 SMS per day per SIM.

 

The change
in directive is because of complaints from business houses.

 

TRAI has
received representations from the stakeholders that in view of the limit of 200
SMS per day per SIM, they are not able to send machine to machine and person to
machine SMSs which are sent by them to initiate process or application for
their operational requirements. TRAI has duly considered such representations
and has excluded all machine to machine and person to machine messages from the
limit of 200 SMS per day per SIM.

 

The
authority has received representations from various companies, for clarification
regarding delivery of information through SMS related to services or
maintenance provided by them to their customers. Such services include
providing details of driver or taxi on booking of Radio Taxi, tentative date of
delivery of goods, tentative date of attending complaint, contact details of
person attending the complaint

 

In this
regard, it is clarified that the Authority has already issued a Direction dated
25th October, 2011 in which it has categorized information sent by a registered
company to its employees or agents or its customers pertaining to services or
goods to be delivered to such customer under Transactional message. So a
registered company may send information pertaining to services or goods to be
delivered to customer under Transactional message category.

 

TRAI said
provisions of The Telecom Commercial Communications Customer Preference
Regulations, 2010″ issued by TRAI on 1.12.2010 have come into force from 27th
September 2011. As per the provisions of such regulations, no Access Provider
shall permit sending of more than two hundred SMS per day per SIM.

editor@telecomlead.com

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