Telecom Regulatory Authority of India (TRAI) has directed telecom service providers – Reliance Jio, BSNL, Airtel and Vodafone Idea – to stop calls to their customers from telemarketers.
TRAI has asked Indian telecoms to re-verify registered headers and message templates on distributed ledger technologies (DLT) platform and block unverified headers and message templates within 30 and 60 days, respectively.
The telecom regulator said in a notification that mobile operators need to ensure that temporary headers are deactivated immediately after the time duration for which such headers were created.
TRAI has issued the new directions to Indian telecom service providers in order to stop misuse of headers and message templates and curb unauthorised promotions using telecom resources.
The telecom regulator told the mobile operators to remove confusions among recipients of message and prevent their misuse and no look-alike headers (headers which are similar by virtue of combination of small case or large case letters) are to be registered by access providers in names of different principal entities.
“Access providers have been directed to bar all telemarketers, who are not registered on DLT platform from handling the message template scrubbing and delivery of messages to recipients through Access Providers’ network,” read the TRAI note.
It directed mobile operators to take action against erring telemarketers as per the provisions of the regulations and also initiate actions as per relevant legal laws.
All the telecom service providers have been directed to comply with the above directions within 30 days.
Earlier this week, a survey revealed that two in three Indians get three or more pesky calls every day and 50 per cent of them said such calls originate from personal number of people.
According to LocalCircles which conducted the survey, 45 percent or people get on average 3-5 pesky calls each day while 16 percent claimed getting 6-10 such calls per day.
Around 60 percent received most calls related to financial services, 18 percent got most calls related to real estate, while 10 percent received most calls on job/earnings opportunity.
TRAI has called a meeting with mobile phone operators on February 17 to discuss the quality of wireline and wireless services.
The meeting will discuss potential measures and action plan to improve the quality of service (QoS), review the current QoS standards, QoS for 5G services, and unsolicited commercial communications.
TRAI in 2022 had released a consultation paper on mandatory implementation of Calling Name Presentation (CNAP) in telecommunication networks which is designed to display the name of the caller (even if the receiver has not saved the same on their device/SIM) on the receiver’s screen when the call connects.
