Telecom Lead America: T-Mobile on Wednesday said it offers iPhone 5 with new $0 down trade-in scheme.
The trade-in offer, which will be available from April 12 to June 16, enables well-qualified customers who bring in their iPhone 4S or iPhone 4 to get iPhone 5 for $0 down plus monthly payments.
The new scheme is part of T-Mobile’s commitment to offer unbundled smartphones to its mobile customers. The new package is available with a no annual service contract Simple Choice Plan from T-Mobile.
Depending on the trade-in value of their device, customers will also receive a credit of up to $120, which can be used toward monthly payments, an existing T-Mobile bill, or the purchase of accessories or another device.
Through its Simple Choice Plan, T-Mobile, which is revolutionizing the American wireless market, is the only major U.S. wireless company offering iPhone 5 with no annual service contract plus unlimited talk, text and Web on a screaming-fast nationwide 4G network.
Mike Sievert, chief marketing officer for T-Mobile, said: “We’re making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless.”
T-Mobile’s Simple Choice Plan starts with a base rate of $50 per month for unlimited talk, text and Web with 500MB of up to 4G speed data. Consumers can add 2GB of up to 4G speed data for $10 per month per line or get unlimited 4G data for an additional $20 per month per line. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. There are no caps and no overages.
iPhone 5 will also be available for well-qualified customers with T-Mobile’s Simple Choice Plan for $99.99 down and $20 per month for 24 months.
