T-Mobile announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles.
This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
T-Mobile buys advertising network Octopus Interactive
More like thisRelated
Vodafone strategy to sell 3% stake in Indus Towers
Vodafone Group has decided to sell its 3 percent...
Is GenAI the right tool for telecom transformation?
Telecoms operators must focus on a broad spectrum of...
Zain Group acquires full ownership of IHS Kuwait
Zain Group has announced a definitive agreement to acquire...
MTN extends CEO Ralph Mupita’s contract to 2030
MTN Group has announced the extension of President and...