American wireless carrier T-Mobile on Wednesday announced Pets Un-leashed that allows mobile users to add their pet members for $5 a month.
John Legere, president and chief executive officer of T-Mobile, said that “AT&T and Verizon ignore pets and treat them like they aren’t part of your family, we love your pets at T-Mobile. We know that your 24/7 connection to that furry friend is quite possibly even more important than your connection to other humans.”
Last year, the carriers spent billions advertising family plans that completely ignore 164 million members of 74 million U.S. households – roughly 3 in 5.
For $5 a month, you can add your cat, dog, ferret, turtle or, heck, your alpaca to your T-Mobile family plan, and they’ll enjoy Un-carrier benefits and new apps like Fetch Freedom, FitPet and SnapCat.
U.S. pet owners spend about $50 billion a year on their pets – and approximately zero of those pets are connected.
The press note landed on April 1.
editor@telecomlead.com
