Rogers announced the launch of its Satellite-to-Mobile service representing a bold strategic move that combines innovation, enhanced connectivity, and a sharp focus on consumer needs — particularly in underserved areas.
As of mid-2025, Rogers has over 12 million wireless subscribers, benefiting from its acquisition of Shaw Communications and increased mobile service penetration, particularly in underserved areas.
The company is making multi-billion-dollar investments to strengthen its national 5G network and improve rural connectivity. In addition, Rogers is investing in network resilience, including backup power for thousands of cell sites and building out its IP core network to support surging data demand and AI workloads.
Strategy
Rogers aims to extend its leadership in wireless connectivity by introducing satellite-to-mobile communication that dramatically expands coverage beyond traditional cell towers. By leveraging its existing national wireless spectrum with low-earth orbit (LEO) satellite technology, Rogers is addressing the critical challenge of remote and rural connectivity.
The free beta trial strategy invites nationwide participation, driving adoption and feedback ahead of full-scale rollout. Post-beta pricing is also structured to encourage early uptake while adding value to its premium Ultimate Plan.
Benefits
The key benefit is expanded coverage — over 5.4 million square kilometers, more than 2.5 times that of any competitor — making Rogers the most accessible network in Canada. Consumers can stay connected and access emergency services even in the most remote regions, improving personal safety, emergency response, and community resilience. The seamless, automatic switching to satellite when out of coverage ensures uninterrupted communication. Additionally, customers don’t need new hardware—most modern smartphones are compatible.
Innovation
This is the first next-generation satellite-to-mobile service offered nationwide in Canada. Rogers has built on four decades of wireless innovation — from the first voice call to 5G+ — by now introducing a service that blurs the line between terrestrial and satellite networks. The system’s ability to support text, text-to-911, and eventually voice and data over standard smartphones is a technological leap that brings space-based connectivity into the consumer mainstream.
Consumer Preference
Canadians increasingly demand always-on connectivity — whether for safety, work, travel, or social engagement. With only 18 percent of Canada currently covered by traditional networks, rural and remote communities have long felt underserved. Rogers Satellite addresses this demand directly, resonating with users who value reliability and nationwide access. The service also aligns with growing public concern around emergency preparedness, especially in areas prone to isolation. The free trial, accessible pricing, and emphasis on public safety meet both practical needs and emotional priorities of Canadian consumers.
TelecomLead.com News Desk
