Telecom Lead India: Reliance Communications has launched Reliance Twitter Access Pack for its GSM prepaid users.
Reliance Communications will tap cricket lovers by offering live scores and updates, etc. during this T20 cricketing season.
Reliance Twitter Access Pack is a promotional offer for a period of 90 days during this T20 cricketing season.
Reliance Communications claims that it becomes the first telecom operator in Indian mobile market to partner with Twitter on the new ‘Twitter Access’ program.
The tie up with Twitter enables Reliance GSM prepaid users to follow friends, family, news, cricket and entertainment with unlimited Twitter access without paying any extra data consumption charges.
Twitter has customized the Twitter app. Mobile customers who subscribed the Reliance Twitter Access Pack can view a message on the header and footer of the app mentioning Twitter is free of charge with Reliance Mobile. This Twitter app will pop up a message of additional data consumption charges only if any Reliance GSM prepaid subscriber chooses to visit an external link while browsing updates on Twitter.
Nilanjan Mukherjee, chief revenue officer – Wireless, Reliance Communications, said: “Our partnership with Twitter in India further strengthens our offering on the social media platform and is in line with our continuous efforts to offer innovative products with incredible affordability for our customers.”
We are hoping this offer to trigger a significant shift of cricket enthusiasts using Smartphones to our superior network.
Jana Messerschmidt, vice president, Business Development and Platform, Twitter, said: “Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, it’s all possible on Twitter in India.”
