Globe Telecom has utilized Cloudera platform to enhance customer experience and conduct real-time targeted marketing campaigns targeting its 60 million wireless customers in the Philippines.
Cloudera said its platform comes with machine learning and analytics optimized for the cloud.
Globe Telecom is using machine learning with Cloudera platform to enrich customer experiences across channels and deliver targeted and optimized products and services, while maintaining compliance with the latest industry data regulations.
Globe Telecom’s mobile data traffic grew 85 percent from 151 petabytes (PB) in 2016 to 280 PB this year and mobile data is a growing and significant contributor to total mobile revenues for the first half of 2017.
“Our ability to strategically manage and monetize information about our customers will enable us to deliver value-added products and further differentiate ourselves in today’s competitive business landscape,” said Gil Genio, chief technology and information officer at Globe Telecom.
Globe Telecom’s data management architecture, which uses Cloudera, can ingest data from different sources and channels into a centralized data hub and offer to all employees across the organization with security.
Mark Micallef, regional vice president, Asia Pacific and Japan at Cloudera, Globe Telecom can use data to gain insights, make accurate business decisions and deliver targeted marketing campaigns to enhance their customer experience.
