Telecom Lead Asia: Globe Telecom’s postpaid subscriber share grew 34 percent y-o-y
to reach 43 percent in the overall postpaid market, mainly driven by the
take-up of the telco’s fully-customizable plans that continue to attract new
and old subscribers.
Based on disclosure reports submitted with the Securities and Exchange Commission
(SEC), Globe Telecom’s postpaid service revenues stood at P5.3B with revenue
share of 57 percent in Q1 FY12, which is higher than the combined revenues of
its two main competitors.
Clearly, Globe Postpaid bests competition in both customer base and revenues. Not only
this, we also have a core of loyal subscribers who are happy with our first to
market, best-in-class product offers that competition tries to copy yet fails
to do so, putting Globe as the true and only leading brand in postpaid. This is
a fact supported by official data, allowing us to reflect this claim consistently
in our advertising materials both in print and TV,” said Martha Sazon, head of
Globe Postpaid.
The company claims that it is the expert in handsets and devices, with its strong
partnership with leading device manufacturers.
The teleco offers a vivid range of smartphone to its postpaid subscribers such as
the iPhone 4S and Samsung Galaxy S III, as well as the Globe-exclusive
BlackBerry Curve 9220, BlackBerry Curve 9320, and Nokia Lumia 800.
In addition, the teleco said that its customers have 24/7 access to expanded
customer service channels, and 7-day handset replacement.
The teleco plans to roll out 10,000 kilometers of additional fiber optic lines in
the implementation of LTE technology that will bring high-speed data to mobile
phones and other data terminals.
In addition, Globe telecom said that it is working on creating best-of-breed
responsive IT systems throughout the country.
Globe Telecom mobile broadband service outperforms two key
competing brands
Recently, Tattoo, the broadband brand of Globe Telecom outperformed two key competing
brands in the prepaid mobile broadband segment in salient measures, according
to a study.
The study, commissioned by Globe Telecom and conducted by Nielsen from February 1
to 14, 2012, was among 250 households of internet users in the National Capital
Region, Luzon, Visayas, and Mindanao.
editor@telecomlead.com
