AT&T
announced the launch of a new Messaging Toolkit aimed at small and medium
businesses in the US.

Small and
medium businesses can now achieve this level of marketing nirvana with a
simple, do-it-yourself portfolio of mobile marketing solutions that can be
accessed from an easy-to-use cloud-based web portal.

AT&T Messaging
Toolkit is a complete mobile marketing solution enabling campaigns, promotions
and information blasts. 

It offers an
integrated marketing approach by rolling several platforms into one
comprehensive solution. The Messaging Toolkit allows customers to develop,
execute and, most important, customize marketing campaigns using a combination
of interactive messaging platforms.

It’s a
one-stop-shop, providing a custom, cost-effective marketing program for small
to medium-sized businesses of all types.

While
AT&T Messaging Toolkit is relevant for small and medium businesses in
general, it offers special value for restaurants, retailers, healthcare
offices, real estate agencies, places of worship, automotive care and financial
services firms.

According to
IDC, more than 2.7 trillion text and multi-mode messages will be sent this year
or about 800 messages per month, per U.S. consumer.

As customers
become more comfortable with and more receptive to these platforms for marketing,
AT&T is able to help businesses effectively target broader audiences all at
once. IDC forecasts that the number of text and multi-mode messages will
eclipse the 3 trillion mark next year.

“Small
businesses are increasingly implementing mobile marketing solutions into their
marketing portfolios. These solutions help drive demand for products and
services among consumers,” said Suzanne Hopkins, research analyst, Mobile
Consumer Services at IDC.

IDC expects
small businesses will consider web-based and mobile marketing solutions from
outside companies, such as AT&T’s Messaging Toolkit. These solutions allow
small businesses, who may not otherwise have the bandwidth, to deliver a fully
integrated mobile marketing portfolio.

“We
wanted the AT&T Messaging Toolkit to be all-inclusive to help small
business owners get the most for their money,” said Chris Hill, vice
president of Advanced Mobility Solutions at AT&T.

“Many
small businesses rely on grassroots marketing to survive, especially in a tough
economy. We recognize that text messaging and multi-mode messaging are widely
used, and we wanted our customers to have access to that broader audience, in
addition to active social media channels,” Hill added.

By
Telecomlead.com Team
editor@telecomlead.com