Bharti Airtel and Apple have forged a partnership to bring Apple TV+ and Apple Music to Airtel customers, enhancing the entertainment experience for smartphone customers.
Airtel’s Home Wi-Fi customers on plans starting at Rs. 999 will receive complimentary access to Apple TV+, allowing them to stream high-quality content seamlessly across multiple devices, even while on the move.
Similarly, Airtel’s postpaid customers subscribed to plans of Rs. 999 and above will not only gain access to Apple TV+ but also enjoy six months of free Apple Music, opening up a vast catalog of Indian and global music.
This partnership is designed to provide Airtel customers with premium entertainment and an unparalleled music experience. Apple TV+ brings exclusive, ad-free access to award-winning original content, including critically acclaimed series like Ted Lasso, Severance, The Morning Show, Slow Horses, Silo, Shrinking, and the upcoming Disclaimer.
Additionally, blockbuster films like Wolfs and The Gorge will be available for customers to enjoy. The integration of Apple Music further enhances the offering, with access to expertly curated playlists, artist interviews, Apple Music Radio, and exclusive features such as Apple Music Sing and time-synced lyrics. With lossless audio and immersive Spatial Audio, the service ensures a superior listening experience across genres and languages, including English, Hindi, and more.
The partnership marks a significant milestone in content distribution, positioning Airtel as a key player in India’s digital entertainment space.
Siddharth Sharma, Chief Marketing Officer and CEO – Connected Homes at Bharti Airtel, said that this collaboration is a game-changer, offering millions of customers exclusive access to Apple’s premium content library. He emphasized that this initiative aims to redefine content consumption and set new benchmarks for the entertainment industry.
Shalini Poddar, Director – Content and Services at Apple India, highlighted the strategic importance of the collaboration, noting that it aligns with Apple’s mission to make its award-winning content and music services more accessible to Indian audiences.
Beyond exclusive content, this partnership offers practical benefits for consumers, making high-quality entertainment more affordable and convenient. Airtel customers no longer need separate subscriptions for Apple TV+ and Apple Music, which simplifies access to premium services and enhances overall value.
The availability of ad-free, on-demand content across various genres ensures an immersive and personalized viewing experience, while the inclusion of Apple Music provides an extensive, high-fidelity music library. The flexibility to stream content across multiple devices and the ability to enjoy lossless audio and Spatial Audio elevate the user experience.
By integrating Apple’s top-tier entertainment services into its premium plans, Airtel is strengthening its position in India’s competitive telecom market. The collaboration is expected to increase customer engagement, drive higher plan upgrades, and set a new standard in digital entertainment.
Home Wi-Fi plans
Airtel offers a range of Home Wi-Fi plans starting from Rs. 999, providing high-speed internet along with a variety of entertainment benefits. The Rs. 999 plan offers speeds up to 200 Mbps and includes access to Apple TV+, ZEE5, Amazon Prime, Jio Hotstar, and 23+ OTT platforms. The Rs. 1099 plan provides the same speed but adds 350+ HD TV channels. The Rs. 1599 plan increases the speed to 300 Mbps and includes Netflix in addition to Apple TV+, ZEE5, Amazon Prime, Jio Hotstar, and other OTT platforms. The highest-tier Rs. 3999 plan offers speeds up to 1 Gbps, 350+ HD TV channels, and a complete suite of OTT services including Apple TV+, ZEE5, Netflix, Amazon Prime, and Jio Hotstar. These plans cater to different needs, combining high-speed internet with extensive streaming and TV options for an enhanced entertainment experience.
Postpaid plans
Airtel offers a range of postpaid plans starting from Rs. 999, providing data benefits, add-on SIMs, and premium OTT subscriptions. The Rs. 999 plan includes 150 GB of data, two add-on SIMs, and access to Apple TV+, Apple Music, Amazon Prime, Jio Hotstar, and Xstream Play Unlimited with 20+ OTT platforms. The Rs. 1199 plan upgrades to 190 GB of data and three add-on SIMs while maintaining the same OTT benefits. The Rs. 1399 plan increases data to 240 GB and continues with three add-on SIMs while adding Netflix Basic Unlimited to the list of entertainment benefits. The highest-tier Rs. 1749 plan provides 320 GB of data, four add-on SIMs, and an upgrade to Netflix Standard Unlimited along with Apple TV+, Apple Music, Amazon Prime, Jio Hotstar, and Xstream Play Unlimited. These plans cater to users who require extensive data, multiple SIMs, and premium entertainment options in one package.
Baburajan Kizhakedath
