Airtel to boost mobile Internet biz with Each One Teach One day

Indian telecom service provider Bharti Airtel today organized Each One Teach One day – an initiative aimed at driving internet literacy in India.

Airtel’s network of 1.4 million retailers, 20,000 on-the-field executives and 15,000 employees across around 1,800 towns pledged their support towards creating internet awareness.

According to estimates, India is the third largest in the world when it comes to internet subscribers and boasts of a whopping 250 million internet users.

India’s internet penetration stands at 25 percent when compared with 85 percent internet penetration in USA and 46 percent in China.

Airtel Intenet initiative

Recently, Bharti Airtel launched its One Touch Internet WAP portal to help first-time users to discover the internet easily through free tutorial videos and trial packs.

“With over half a million callers daily, our One Touch Internet has seen tremendous response from people across the country and validated India’s deep interest in learning how to use the internet on their mobile phones,” said said Srinivasan Gopalan, director – Consumer Business, Bharti Airtel.

“We envisage an internet-empowered India in years to come and encourage every internet-aware Indian to contribute their bit to our Each One Teach One agenda by initiating someone into the exciting world of the internet,” Gopalan added.

Apart from launching initiatives like One Touch Internet and Each One Teach One Day, Airtel will be working towards introducing more Indians to internet, make wireless internet a reality and bridge the digital divide.

Image: from Airtel tweets

editor@telecomlead.com

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