Telecom Lead America: Teradata (TDC), an analytic data solutions company, has launched its integrated CSP Next Generation Analytics Framework for telecom operators.
The Teradata CSP Next Generation Analytics Framework enables mobile service providers to gain useful new big data analytic insights into customer behavior and product preferences through visibility to ALL data interaction.
This includes granular information from a SP’s services, network, devices, location, social networks and a CSP’s digital marketing and ecommerce interactions with a subscriber. CSPs can better create new services and monetize existing infrastructure, processes and data for more personalized, compelling customer experiences. The result is unique, one-of-a-kind market advantages, while improving Opex (operating expense) and Capex (capital expense) performance.
Scott Sobers, director, Communications Industry Marketing & Strategy, Teradata, said: “Our strategy is to move Teradata’s customers beyond “traditional analytics” to advanced capabilities. Our customers rely on us for exactly this kind of analytic innovation – which they cannot get anywhere else.”
Teradata’s CSP Next Generation Analytics Framework has support from partner capabilities such as Guavus’ SevenFlow, its marketing decisioning application, which provides insight into subscriber behavior and data usage. Teradata’s UDA architecture utilizes Hadoop and Aster’s SQLMapReduce platforms for quick analysis of multi-structured data.
Integrated Marketing Management software from Aprimo, which gives CSPs the power of rapid marketing deployment, is also provided with Teradata CSP Next Generation Analytics Framework.
“CSPs should understand the business outcomes in specific areas of their business before investing in big data and analytics. For example, they could increase net profit margins by 12 percent with cross-marketing and sales promotions; improve customer retention by 0.2 percent via loyalty campaigns; and defer capital investments in the RAN without degrading service, yielding hundreds of millions in savings in capital spending,” said Patrick Kelly from Analysys Mason.
