Telecom Lead Europe: Nokia Siemens Networks on Monday launched its combined video optimization solution that reduces radio network loading by up to 25 percent.
The global mobile broadband equipment provider launched the new video optimization solution at a time when industry analysts are predicting that mobile video traffic to more than double every year until 2015.
Nokia Siemens Networks’ video optimization solution delivers high quality video experience while simultaneously. For better video quality, which is one of the demands of mobile broadband users, Nokia Siemens combined the capabilities of Flexi Content Optimizer, policy management and new real-time congestion awareness.
For instance, Nokia Siemens’ flexi Content Optimizer adjusts video content and re-scales video streaming to match the smartphone screen size.
Utilizing video optimization solution, an enhancement of Nokia Siemens Networks Liquid Broadband launched in February 2013, mobile users can enjoy high quality video that their smartphones and tablets can support.
In addition, there is less pressure on radio network capacity because less data is transferred. This translates into more efficient use of radio network resources, and lower transmission costs and network investment.
Real-time congestion awareness enables the network to react instantly when a base station becomes heavily loaded. Video optimization then ensures that the operator’s most valuable subscribers in a specific location enjoy the best video quality.
“More people than ever are using video streaming applications on their smartphones. According to Informa Telecoms and Media, video streaming will account for a third of mobile data traffic on mobile handsets in 2016,” said Antti Romppanen, head of packet core product management, Nokia Siemens Networks.
These capabilities work together to ensure smooth video playback with up to 90 percent less stalling. Better video quality improves customer satisfaction, helping the operator to reduce churn in a smartphone-dominated world. Video playback can be further enhanced by Flexi Content Optimizer’s caching functionality, which is used for popular content such as trending YouTube videos.
