Telecom Lead Asia: Guangdong MCC, a subsidiary
of China Mobile, has signed a cooperation agreement with Nokia Siemens Networks
for the company’s customer experience management (CEM) software and
services.
The six-month long cooperation will provide Guangdong MCC
with a unified view of its customer data, along with continuous reporting of
usage trends to help it improve customer experience.
As part of the agreement, Nokia Siemens Networks is providing its Serve
atOnce Intelligence (SAI) customer and business analysis suite.
SAI aggregates and analyzes data from all kinds of
network elements, providing customer insights to help tailor an operator’s
customer acquisition strategy and marketing campaigns.
Operators are faced with a number of challenges,
including high data consumption and increasing pressure on revenue. Our
customer experience management expertise will help Guangdong MCC enhance its
service experience by highlighting where focused capacity upgrades may be
needed and automatically correcting device settings without people needing to
report problems via customer care,” said Markus Borchert, president at Nokia
Siemens Networks Greater China.
Nokia Siemens Networks’ unified platform will support
Guangdong MCC’s mass signaling collection and analysis and generate insight,
then provide flexible and open interface for developers to generate new
applications.
The co-operation will also assist the operator’s
marketing teams by providing new insights on subscribers’ usage and
preferences, enabling targeted actions to increase customer loyalty and drive
new revenue.
As part of the trial, Nokia Siemens Networks CEM
agreement includes network implementation, consulting and system integration
services.
Nokia Siemens Networks and Atigeo sign framework agreement
Recently, Atigeo, a technology company offering semantic
software, and Nokia Siemens Networks, announced their framework
agreement.
As part of the agreement, Atigeo will provide Nokia
Siemens Networks with xPatterns technology that reveals relevant unforeseen
connections that can personalize individual interactions, enhance end-customer
privacy, improve business intelligence, and advance research and
development.
editor@telecomlead.com
